Overview
BStan Coaching is an independent health and fitness coach operating out of Goldstar Gym in Heaton, Newcastle upon Tyne. He offers multiple services such as personal training, nutrition advice and online coaching. What is provided is a combination of health science and physical know-how in order to help his clients achieve their physical health goals.
Rationale
I used a DNA sequence for the bar of the dumbbell as my client wanted to place emphasis on the scientific foundation of his practice. I chose the colour scheme of grey and gold to give the branding an air of prestige. The gold colour was specifically chosen to represent a gold standard of service. The icon in itself is designed to have an iconic look about it, recognisable without any typography.
