Overview
A company called Bazaar Group was looking to test the market for a new range of water-resistant, personalised bean bags they had developed explicitly for boats/yachts. To assist with this goal, I designed and developed an A5 booklet to be handed out at the Southampton International Boat Show 2019 advertising the new range.
Rationale
I chose the name the 'The Voyager Collection' because I felt it encapsulated durability, a sense of adventure and prestige that fitted perfectly with the seafaring theme. The whole booklet is designed to give you a sense of freedom, relaxation, calmness and really give you that feeling of being out at sea to appeal to the target market. I developed this booklet to have a clear, consistent and distinguished personality conveyed through the choice of imagery and deep blue colour scheme.
The booklet highlights all of the key features of the products using alluring photography of the materials and shapes involved. The language of the text in the booklet was also a key feature to really drive home the benefits of this range and invoke a positive emotional response, empowering the reader and highlighting what having these products really allows you to do.
