Overview
Local is an app that is based around fighting the issue of boredom. It empowers the user with the knowledge of their local area in order to allow them to visit places they may have never been before. The app features 8 different options: Food, Nature, Drinks, Venues, Sports, Groups, New and the Search option. This third-year University project allowed me to hone my independent working skills as I carried out the research, developed the idea and designed the interfaces myself.
Rationale
I chose the colours for each category based on my research into colour psychology and which colours I thought best associated with them, i.e. the pastel green for nature. The colours also helped distinguish them from each other and to create an overall colourful looking, full of life app.
For the advertising campaign I wanted to create a realistic sense of the app in action and give the viewer a sense of the kind of enjoyable environment they could find themselves in using the app. I used the addition of the simple slogan 'Local, the app for adventure.' to intrigue the viewer and inspire them to download it.
