Overview
The Grass Roots Analyst is a sports data analyst and videographer. They uses their services and modern technology to provide expert data analysis as well as video compilations for sports teams, specific players and coaches. They came to me looking for an iconic monogram style logo using the acronym GA for their website and other various forms of media. They wanted the logo to be iconic, clean, flowing and bold.
Rationale
For this logo I used modified letters from the font style Niveau Grotesk Bold as I saw an opportunity for the G and A to connect well together and the bold sans serif style matched the brief. The same line thickness has been used throughout the logo to ensure the G flowed smoothly into the A both at the horizontal line and the adjoining bottom. This combination gives the logo an iconic, clean, flowing and bold aesthetic.
