Overview
Stanners Sports Massage (SSM) is an independent sports masseuse operating of Blyth, Northumberland. This client came to me looking for branding for his new sports massage practice.
Rationale
The client wanted a particular focus on the back area of the body as this is a key area of a typical sports massage. The logo takes from the shape of a back and highlights some key muscles to create an abstract look and focus more on the medical side of the practice. The colour choice was also something I used to emphasise the practical and medical side of sports massage, the clean blue and white are often seen in medical practices and give the design an air of maturity.
